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The Great Debate: How Does Social Word of Mouth Influence Purchasing Decisions?
blog-graphic.pngSocial media marketers have invested a great deal of time, energy and effort in creating perfectly crafted tweets to followers — and hopefully impressions to second and third degrees of...
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6 Examples of Social Media Improving People's Lives
soccha.pngSocial media websites have changed the way the people around the world interact with each other. No longer confined to traditional means of communication, people now can quickly access...
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How to Use Pinterest for Business
how-to-use-pinterest-for-business.pngOne of the most feared social media platforms, but if your target market is there, there is a pretty good chance that you should be too! So how do you use Pinterest...
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Are Social Media Teams Shrinking or Changing?
pca_170714.jpgI read a great whitepaper recently on the “State of Corporate Social Media” by USM. One of the things which caught my imagination was a section about social media teams apparently getting...
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Are You a Bad Parent if You Say No to Social Media for Your Kids?
private_property.pngTelling your child 'no' to social media doesn’t make you a bad parent… or does it?As parents, we are encountering things we never thought imaginable as kids. Wouldn’t it have been...
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Why Social Media Has Revolutionized Human Relations
unnamed_3.jpgThere’s scarcely an adult on the planet who hasn’t heard of social media and a whopping 74 percent of people who go online use at least one social networking service. It’s easier than ever...
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A Friday Afternoon Social Media Checklist
friday_social_media_checklist.jpgIt’s 4 p.m. on a Friday and your social media to-do list still has far too many boxes unchecked. How do you shut things down? Since social media never sleeps, it often...
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Who Should Be Social? You or Your Brand?
screen_shot_2014-08-14_at_11.47.49_am.pngEveryone agrees – social is no longer optional – it’s an imperative. The question is, should you be investing in your company’s brand, or you as the CEO?First,...
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If You Want a Successful Career, Excellent Social Media Is a Must
screen_shot_2014-08-22_at_10.44.32_am.pngAre you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off?If your answer to...
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Why You Shouldn’t Give Your Social Media Audience the Content They Want
why-you-shouldnt-give-your-social-media-audience-the-content-they-want.pngIt may seem counterintuitive, but there is actually good reason for why the content your business’ social media audience wants,...
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How Smart Business Travelers Use Social Media
social_media_travel.jpgIf I can make it through an airport without setting off alarms and tripping over my own belt, I consider it a win. Without fail, the chaos that starts at the airport follows me...
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Social Media Cheat Sheet for Users [INFOGRAPHIC]
smc_blogheader3-2.pngWith all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This infographic, Social...
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Stop Cheating Yourself! Why Your Social Media Must be Optimized
seo-marketing-and-social-connection-03-s.jpgMarketing and branding are constantly evolving processes and companies that want to stay on top can’t afford to take even the briefest break. Things move...
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9 Reasons Not to Use a Social Media Management Platform
light-up-sendible.pnglight-up-sendible.pngWith so many social media management tools cropping up all over the place and prices ranging from tens of dollars to thousands of dollars, you need to be...
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How McDonald's Wins in Social: Ranking at Number One
mcdonalds_social.jpgThe restaurant industry is fully immersed in social. Everyone from your favorite fast food chain to the neighborhood diner is using social media to advertise products and connect...
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Real Talk: How Social Media Drives Holiday Sales
holiday-shopping-stress.jpgNow that the dust has settled on Black Friday, and Cyber shopping is in full effect, a recent eMarketer article reported that according to the National Retail Federation...
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